The Whitefish Area Lodging Association (WALA) is a group of 20 lodging facilities located in Crosslake, MN. With activities such as lodging, fishing, skiing, and snowmobiling, WALA is guaranteed to offer you that "classic Minnesota getaway". With Swim, I co-directed and planned photoshoots that captured the area's stunning landscapes and hospitality. I developed creative concepts for digital marketing campaigns, bringing them to life through animations for Facebook, Instagram, and YouTube. These campaigns showcased the beauty of Whitefish while driving engagement and booking stays at the resorts.
Creative Director: David Sadowski
Example of advertisement made for Youtube. Illustration and animation done by myself. Three sets of these videos were made for each shoulder season campaign. One for Fall, Winter, and Spring of 2023 and 2024.
Set of 2024 shoulder season animated social ads for Facebook and Instagram. Three were created for each shoulder season. Illustrations and animations done by myself. Copy by Stephanie Dunaiski.
Photo by Paul Vincent
Photo by Paul Vincent
Photo by Paul Vincent
Photo by Paul Vincent
Photo by Paul Vincent
Photo by Paul Vincent
Photo by Paul Vincent
Photography for Fall 2022 and Winter 2023 shoulder seasons. I assisted in conceptualizing and co-directing these shoots.
Set of 2023 shoulder season animated social ads for Facebook and Instagram. Three were created for each shoulder season. Illustrations and animations done by myself. Copy by Stephanie Dunaiski.
Set of illustrations created for social advertisements.